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How to Manage Tutor No-Shows

There is a profound stress that comes from hearing a tutor has missed an assignment or no-showed.

What usually follows is a conversation with the parents during which you must determine how much to explain, defend, or concede in order to make things right for the parents.

Sometimes it is even worse:  the tutoring appointment  was missed and the tutor has become unresponsive.  Then you need to worry about the tutor's future sessions and,  in a worst-case scenario, how they...

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Marketing 101: Using Free Events to Add Value and Generate New Sales

Events offer an opportunity to build important connections with future clients.  This relationship-building can be accelerated through a well planned event strategy. 

An event strategy can be as simple as scheduling more than one event over the course of several weeks with intent and in alignment with marketing outreach. Beyond creating a client touch-point,  events can be used to fill one's lead funnel and amplify brand awareness. 
 
Brand awareness and a...
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What do you do when business demand drops? Adapt!

"Rough waters are truer tests of leadership. In calm water, every ship has a good captain." -- Swedish proverb

 
Test prep and tutoring companies are dealing with the reality that their business demand cycle is painfully and inextricably tied to the official SAT and ACT test administration dates.  This year those testing dates have been continuously postponed in response to Covid-19.  And, as one might expect, those postponements have created an environment of...
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Concept Understanding: Cross-Selling and Product Diversification

 

 

Tutoring firms can benefit in a predictable and measurable way by cross-selling products to current clients.  One of the nice things about cross-selling is that it implies an high level of engagement between tutor and client.  Most folks reading this now have probably engaged in add-ons (or cross selling)  just to provide excellent client service without actually understanding the inherent benefit to their business.  As the Test...

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