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What do you do when business demand drops? Adapt!

"Rough waters are truer tests of leadership. In calm water, every ship has a good captain." -- Swedish proverb

Ā 
Test prep and tutoringĀ companies are dealing with the reality that their business demand cycle is painfully and inextricably tied to the official SAT and ACT test administration dates. Ā This year those testing dates have been continuously postponed in response to Covid-19. Ā And, as one might expect, those postponements have created an environment of uncertainty among parents w...
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