Should I charge the same rate for online tutoring as I charge for in-person tutoring? Or, which rate should be more?

Great question. Larger companies charge less for online tutoring because it costs less to provide and the aggregate supply of global online tutoring currently exceeds the demand.

Assuming you buy-in to the premise, a pretty straightforward way to determine baseline pricing is to take the profit margin you generate from your current “live tutoring” and apply it to your web tutoring fee structure.

Let’s say you charge $50/session for live tutoring. Let’s also say that it costs you $10 to deliver that session (mileage, opportunity cost of commute, material prep etc.)…your profit margin would be [what you charge]-[what it costs you to provide tutoring] / [what you charge] or ($50–$10 ) / $50 = .8 or 80%; so, in this example, you keep $.80 of every $1.00.

You can use those numbers to back into your web based pricing. In the example above you charge $50, it costs $10, and your profit is $40.

Web based tutoring costs next to nothing so if you charge $40 / session for online, you are already making the same $ amount as in the Live tutoring example. If noting else, this should help give you a jumping off point.