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Marketing 101: Using Free Events to Add Value and Generate New Sales
Events offer an opportunity to build important connections with future clients. This relationship-building can be accelerated through a well planned event strategy.
An event strategy can be as simple as scheduling more than one event over the course of several weeks with intent and in alignment with marketing outreach. Beyond creating a client touch-point, events can be used to fill one's lead funnel and amplify brand awareness.
Brand awareness and a healthy lead funnel allow one to pla...
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