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Concept Understanding: Lead Funnel, Sales Pipeline, Client Acquisition Cost
*Original Post is from 2017 and highlights the use of Free Events as a Client Acquisition Strategy
Kaplan Test Prep seems to be on to something by offering free web based tutoring during their "prep-a-thon" series. In February 2016, over 10,000 students participated in Kaplan's first ever SAT prep-a-thon. The event connected Kaplan Tutors to prospective students via live-online conferencing.
To round things out, in October of 2016 Kaplan offered free PSAT prep during the first 17 days of...
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